Logo & Corporate Identity

Top Fit Salland was looking for a frehs, sportive looking logo and corporate identity. The logo should convey energy, fitness and fun. It was the clients preference to have a link to the “Salland hills” in the logo.


Logo design             Letterhead
Business cards        Envelope

Sport business fresh modern logo design on black background


A logo that makes you excited to get active

To create a logo design that makes you feel like your excited to get into some sports acitivties is no small feat. The design we ended up with is clean, modern and energetic with nice fresh colors. We created a figure that exudes energy and enthusiasm. The freshness of the logo is also used in the entire identity. The clients expressed their wish that the logo would work on both a light and a dark background. 

Sport business fresh modern logo design
sportive business letterhead design

A fresh corporate identity

Since the logo would also be used on dark colored backgrounds we decided to use a dark background for the logo in the design of the letterhead, business cards and envelope. Of course the fresh colors blue and green are heavily used in the corporate identity. 

Sportive corporate identity for Top Fit Salland
sporty, energetic logo and corporate identity design

volgende project

Sometimes you design a great logo, but ends up unused.  A collection of my best unused logos.

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