Logo & Corporate Identity
Top Fit Salland was looking for a frehs, sportive looking logo and corporate identity. The logo should convey energy, fitness and fun. It was the clients preference to have a link to the “Salland hills” in the logo.
Logo design Letterhead
Business cards Envelope
About the project
A logo that makes you excited to get active
To create a logo design that makes you feel like your excited to get into some sports acitivties is no small feat. The design we ended up with is clean, modern and energetic with nice fresh colors. We created a figure that exudes energy and enthusiasm. The freshness of the logo is also used in the entire identity. The clients expressed their wish that the logo would work on both a light and a dark background.
A fresh corporate identity
Since the logo would also be used on dark colored backgrounds we decided to use a dark background for the logo in the design of the letterhead, business cards and envelope. Of course the fresh colors blue and green are heavily used in the corporate identity.
Sometimes you design a great logo, but ends up unused. A collection of my best unused logos.