Logo, Webshop & Flyer design

This is a personal project of mine. MDRN HOME is a webshop for modern wall decoration. I’m selling posters, canvas prints and paintings. I also blog about interior design, traveling, wall decoration tips and much more. It’s a fun project which allows me to put all my creativity in it and makes my passions come together: design, photography, traveling and more.

Services

Logo design Company name
Webshop Flyer design

Concept

Chic and sophisticated logo design

Before I could start designing I had to come up with a name for my wall art webshop. The name MDRN HOME reflects what my webshop is selling: modern wall art.

I’m selling modern, industrial, minimalistic and abstract works so I made the decision to keep the logo design clean and simple. It’s chic and sophisticated. MDRN is written in a slightly heavier weight so it stands out. The logo itself is black and white, but for a secondary colour I chose a bright red.

A attractive flyer design

Of course when you’re just starting out you need to attract people to your website. They have to know about your existence. That’s why I designed this flyer which was handed out at multiple fairs and such. It’s a clean design which show some of my most popular products. This is also where used the red color I chose to highlight some words.

A webshop that converts

I build the website with WordPress and WooCommerce. I use Mollie as a payment provider. The first version I build with the X theme which is an excellent and professional theme. However after a while I really struggled with the limitations of the theme. I felt like I couldn’t get everything out of the website design wise. I wasn’t satisfied with conversion and traffic either. Time for a redesign!

I wanted to keep the modern and minimalistic style which fits with the logo and the products I’m selling. This is also evident in the color use: black, white and a touch of bright red.
The webshop uses the famous plugin Woocommerce. For the theme I used Astra in combination with Elementor Pro.

I really focused on user experience. It should be easy to quickly navigate through the website and order products. I made the navigation menu simpler. The old version had a menu item “In the shop” with a dropdown menu which revealed the product categories. By removing the old menu item and replace it with all the product categories I eliminated one extra click.

The blog isn’t the core business so I removed that too from the menu to make the menu as simple and clutter free as possible.

The product pages got some big changes too. On the old website there was a lot of info hiding under tabs. I removed the tabs and made all the info accessible.

Two product categories became one. First we had a poster and canvas category, but now this became one category. The customer can choose on the product page on which material they want their art print printed.

On the old website it wasn’t possible to create an account. With the new website customers can create an account in which they can keep track of their orders. Last, but not least I’ve also worked on the SEO of every page.

Of course are the results the only thing that matters. In the first 6 weeks after the launch traffic is up with 45% and orders are up to 62%. Quite the improvement!